Everyone is a content producer today – from the largest publishing house and entertainment studio, down to the smallest eCommerce store, corporate website or personal blog.
If content is the lifeblood of your website or application, images and videos form the heart that makes it tick and creates an emotional connection with the audience.
But, using images and videos to make the content visually engaging and meet your conversion goals, you face a new challenge: managing your digital assets. Because the images and videos are created by different teams for different channels – such as website, social media, eCommerce store, blogs, partners and digital agencies to name a few – chaos can ensue.
The pressure to create engaging content is amplified by the challenge of delivering a consistent and coherent experience that meets the performance requirements. With limited resources, this can slow down the time to market or shoot up the cost.
Bringing order to this chaos is where digital asset management (DAM) can save the day.
DAM gives method to this digital media madness, enabling effective management, streamlined operations and optimized delivery of high-quality content to each and every user, irrespective of their device preference, bandwidth or location.
A DAM isn’t just for storage and consolidation of assets. It’s the foundation for orchestrating unique customer experiences across various channels, at scale.
Managing an ever-growing media library requires having a central hub from which teams can categorize and organize files, collaborate, control access, and monitor usage and performance.
Ensuring your DAM solution meets these needs will enable you to streamline operations and improve productivity. The key to achieving these goals is automation. You’ll want a DAM that automates upload, storage, metadata management and manipulation of images and videos, as well as the delivery workflows.
Other features to look for include an interactive user interface, with dashboards that help you gain greater insights into performance and usage, and how to potentially improve use of digital assets to reach your marketing goals.
As you evaluate DAM offerings, you’ll want to look for features that enable you to:
Now that we’ve covered the basics of adding assets and managing the media library, let’s focus on the main goal of using images and videos, which is to improve engagement and user experience. So it would be logical for the DAM solution (no pun intended) to have features that enable the goal, such as the ability to:
Once your images are made public, you’ll want to see how they’re performing with key audiences. Doing so will enable you to:
If done right, DAM helps unify disparate organizations and channels, streamlines and automates vitals processes, and drives conversions that matter to you.
Organizations today know that engaging content is critical for meeting a number of goals, including speeding time to market, improving user experience, strengthening brand identity and increasing engagement.
Adopting a DAM strategy, and finding the right tools, is an ideal way to ensure efficient management, streamlined operation and optimized delivery of your digital assets.
© Wanderlust Web Design - Since 2012 developing custom woocommerce plugins